Maybelline New York Volum' Express BIG EYES Mascara Launch ❤

Maybelline introduced its latest and newest extension to the popular Volum' Express mascara line - BIG EYES Mascara at Bridge Bar, G Tower on two weeks ago. BIG EYES Mascara is the 1st dual-ended mascara that lets you control over the lashes to create 2x bigger eyes with just one sweep of the wand!

I am pretty sure that most of you have already seen my review on this awesome BIG EYES Mascara from Maybelline. To those who have yet read the review, you can read the review here: http://janiceyeap.blogspot.com/2014/09/maybelline-big-eyes-volum-express-mascara.html.

This Big Eyes mascara is designed specifically to solve common problems women encounter when trying to achieve the 'Big Eyes' look. I am pretty sure that everyone wants to have bigger eyes or the 'Big Eye' effect. However, many of us face the same problems such as droppy eyelids, short eyelashes, small eyes or even lashes that just won't curl up properly, no matter how many times you try.

BIG EYES Mascara provides 2 types of brushes - the Big Brush with its full bristles which is perfect for creating ultra-lush volume and 'push-up' effect on lashes and the Micro Brush which has an ultra-fine 2mm width that allows you to precisely brush and coat even the tiniest lashes, especially for hard-to-reach corners and lower lashes.

The fashion industry plays a big part in inspiring makeup trends and Maybelline New York fully understands how fashion and beauty go hand in hand. Taking trends from the catwalk to the sidewalk, Maybelline New York offers modern women with stylish shades, innovative formulas and revolutionary textures at an affordable price, thus allowing them to transform themselves effortlessly and beautifully. In conjunction with the launch, they also invited Kittie Yiyi, a fashion designer cum blogger to style the models at the launch with outfits from her Pre-Fall Collection. Each of the models was styled according to one of the 3 Maybelline New York 'Big Eyes' look with her fun and quirky designs.

You can also complete your 'Big Eyes' look with BIG EYES Shadow, Maybelline New York's 1st Eyeshadow Palette that promises to give you +30% bigger eyes. The unique 24-hour gel-powder formula glides on like a gel, but spreads smoothly like a powder, giving you intense colour payoff. The thoughtful 'Apply As You See' palette design makes big eyes makeup possible, even for beginners. In a matter of minutes, you too can achieve +30% bigger eyes with the 1st big eyes shadow palette!

If you have always dreamed of becoming the 'IT' Girl, now here's the opportunity for you to shine! From 10 November onwards, take part in the "Get The Party Started With Maybelline" contest and stand a chance to win an all-expenses paid makeup party of your dreams! The mechanics are as follows:

Purchase RM50 worth any Maybelline New York products
Take a 'wefie' photo with 5 of your girlfriends and upload it on the Maybelline NY Simply Fabulous (Malaysia) Facebook page. Remember to tag everyone, including Maybelline!
Finish off with a creative caption to describe your dream party.
Email the photo and proof of purchase to Maybelline at maybellinemalaysia@loreal.com
The 3 most creative entries will win the makeup party of their dreams and the winners will play host to their 5 tagged girlfriends at the party of a lifetime, with all costs and expenses fully-sponsored by Maybelline!

Maybelline New York BIG EYES Mascara is available in Black and retail price is at RM45.90 each while the BIG EYES Shadow comes in 3 colours - Gorgeous Pink, Smokey Brown and Copper Gold, also retailing at RM45.90 each. For more info, visit their Facebook page here: Maybelline NY Simply Fabulous (Malaysia).